If you haven’t heard about them, pain letters are a brilliant way to reach inside an organization and show key decision makers that you understand their pains (the real problems they’re facing) and have the experience and skill set to help solve them.
Although it can be challenging as an outsider to identify the real problems facing an organization, it’s often just as difficult to articulate your own real pains as an insider. Trouble is, it’s easy to waste a lot of time, energy and money when you’re not sure what your real problems are.
So here’s what to do: Use the questions below as a guide, then quickly write yourself a bulleted pain letter describing your pains. You’ll gain tremendous clarity on the real problems you’re facing – and you’ll be better equipped to see your pain from the perspective of an outsider.